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CloseTOGG: TRANSFORMING THE SMART VEHICLE INTO A SMART DEVICE
Consumers are increasingly expecting a more immersive, sustainable, and user-centric vehicle experience, with advanced features involving infotainment, safety, and comfort.1 This mindset aligns perfectly with Togg, a Turkish EV manufacturer aiming to design an automobile that’s more a smart device than just a mobility device.
Achieving this vision requires overcoming some significant electrical design challenges to achieve a robust vehicle platform with a simplified electrical and electronics (E/E) architecture that delivers resilient connectivity, deterministic processing, and enables centralization of intelligence/software using advanced semiconductor solutions. Enter ADI.
ADI and Togg created, through early collaboration, a robust solution for ADAS camera/sensor connectivity and infotainment systems—key technologies for Togg’s unique brand. Beyond this, ADI’s established ecosystem knowledge, dedicated support, and local talent in Türkiye and Europe enabled Togg to reach aggressive time-to-market goals.
“Over the last six years, we’ve worked to establish a mobility technology company to compete on the global stage and create an open and accessible user-centric ecosystem to fulfill our users’ needs. Collaborating with ADI has allowed us to redefine mobility by expanding our ecosystem through this strategic partnership. Our users will benefit from ADI’s support, connectivity, and infotainment systems when using this smart device.”M. Gürcan Karakaş
CEO | Togg
AT A GLANCE
COMPANY
Togg, a Turkish EV manufacturer, is a collection of Turkish industry powerhouses that partnered to establish Türkiye’s Automobile Joint Venture Group Inc. Togg is a future-thinking technology company focused on advancing mobility using AI, cyber security, clean energy, and environmentally sustainable practices.
GOAL
To build a mobility platform for the future, which is “more than a car,” with a high level of deeply personalized, highly immersive, safer, and smarter functions.
CHALLENGE
Togg needed a partner with system-level design thinking and proven technology leadership, offering solutions for immersive audio, reliable video and data connectivity, deterministic processing, vehicle electrification, and local technical support. It also needed a simplified platform architecture to achieve scalability and realize software-defined vehicle capabilities.
ADI SOLUTIONS
ADI’s leading portfolio of automotive technologies, including: Gigabit Multimedia Serial Link—second-generation (GMSLTM ), Automotive Audio bus (A2BTM ), SHARC® digital signal processing (DSP), and battery management system (BMS) solutions.
ADI TECH HELPS DRIVE TOGG’S INNOVATIVE VEHICLES
To build a radically different, smart mobility device with deeply personalized, highly immersive, electrified, safer, and smarter functions, Togg needed high bandwidth and low latency connectivity, precision sensing, deterministic processing, and centralized intelligence. Plus, Togg wanted to achieve a simplified E/E platform. ADI’s advanced technologies perfectly met these needs.
Togg leveraged ADI’s GMSL2 technology—designed by the ADI Istanbul Design Center team—to meet Togg’s desired performance levels, safety standards, and robustness, enabling reliable ADAS and infotainment systems.
WHAT ELSE CAN WE DO TOGETHER?
Overall, Togg is using ADI’s GMSL technology in five automotive displays and eight cameras (four surround view, one driver monitor, one in-cabin, and two electronic mirrors). With the strict European New Car Assessment Programme and European Commission Regulations (NCAP and EC) on driver monitoring systems (DMS), Togg is uniquely qualified to effectively address this mandate.
After experiencing ADI’s advanced technologies and collaborative support, executives at Togg thought, ‘what else can we do together?’ One thing they decided on was to explore ADI’s A2B, SHARC® DSP, and BMS solutions. This combination of technologies resulted in an EV platform that simplified the E/E architecture and helped reduce cabling complexities.
KEY ADI TECHNOLOGIES POWERING TOGG
| FEATURE | FUNCTION | BENEFIT |
| GMSL2™ (Gigabit Multimedia Serial Link— generation 2) | Highly configurable serializer-deserializer that delivers 6 Gbps bandwidth, low latency, power, and data over a single cable. It ensures data integrity and enhanced safety in a compact design. | Enables real-time awareness, and advanced analytics for autonomous systems; supports ADAS and infotainment with high-res cameras while reducing wiring and weight for improved EV range and energy efficiency. |
| A2B™ (Audio Bus for Automotive) | Low latency, high bandwidth, bidirectional, digital audio bus to transport high quality audio, control, clock, and power using a single cable; connecting various microphones, controllers, and accelerometers. | Low, deterministic latency enables all-digital road noise cancellation with significantly simpler wiring, reducing harness weight compared to traditional analog cabling. |
| ADI’s BMS (Battery Management System) | Closely monitors and manages the state of charge (SOC) and state of health (SOH) of multicell battery string ideally for large, high voltage EV battery packs. | Accurate battery cell monitoring ensures optimal performance, safety, and longevity; a robust BMS helps maximize EV range, extends battery life, and reduces ownership costs. |
| SHARC® DSP (Digital Signal Processing) | Offers deterministic, low processing latency with best-in-class MIPS/mW performance; exceptional core and memory performance and outstanding I/O throughput. | Delivers real-time, floating-point processing performance to many applications where dynamic range is key. |
REDEFINING WHAT IT MEANS TO BE A SMART VEHICLE
When you set out to redesign (and redefine) an automobile, it takes more than intelligence and guts. It takes partnering with the best automotive technologists in the business who will ultimately be at the heart of your radically different vision. It means starting from scratch based on one simple rule: the focus is the user.
At Togg, its vision centers around a few key characteristics that truly differentiate the brand:
- SMART: Listening to you, integrating with you, learning from you, and adapting to your needs—from finding charging stations to restaurants to appropriate music.
- EMPATHETIC: Understanding how you might be feeling and adapting to the surroundings, adjusting lighting and music.
- DATA DRIVEN: Countless customization options are at your disposal, in perfect harmony for you, with all your internet-driven activities.
- CONNECTED: With advanced technologies, Togg connects the driver and vehicle seamlessly, from drivetrain to safety functions to in-cabin features.
- SHARED: Connecting with fellow Togg drivers, you can create a shared experience, from parking spaces to battery power to game-day experiences.
STRONG BONDS + PROXIMITY = SUCCESSFUL COLLABORATION
When Togg first envisioned such an automobile, it realized that in order for a successful engagement, there must be close ties with its technology partner, both geographically and philosophically. This mirrored ADI’s ambitions as a company built on innovative, outside-the-box thinking. Plus, ADI already had engineering talent based on the ground, across Türkiye.
This intimate, side-by-side collaboration between both teams was crucial when tasked with transforming a smart vehicle into a highly personalized smart device. It also allowed ADI to meet Togg’s aggressive time-to-market deadlines through shared engineering expertise and native language proficiency.
A SMART DEVICE FOR THE WAY YOU LIVE … AND DRIVE
Togg’s and ADI’s collaboration helps transform the driving experience and take it to new heights in four distinct ways that help humanity and the planet: sustainability (less cabling, lighter cabins and higher EV range); safety (reliable ADAS features help meet government safety regulations); BMS (enhanced battery lifecycle management for faster charging and extended range); and immersive, personalized experiences (premium infotainment, and cabin ambiance systems help transform the joy of driving).
Togg’s smart device sets in motion infinite possibilities for discerning consumers who want an automobile that satisfies all their personal and safety preferences: user-centric, smart, connected, and even empathetic.
References
1 Acxiom “2023 Automotive Customer Experience (CX) Study”
